HFG WORKSHOPS: A 4-Part Creative Development Series In collaboration with Here For Good Agency
Join Seye Adelekan (Gorillaz, Africa Express) for an intimate four-part program designed to give emerging and developing artists a clear, honest, and practical framework for building a sustainable creative career.
Drawing from over 20 years of experience as a touring musician, solo artist, and collaborator with global icons like Damon Albarn, Seye shares the real story behind the artist's journey. From early beginnings and major label deals to setbacks, reinvention, and rediscovering artistic identity.
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Program Details
THURSDAYS Dates: April 9, April 16, April 23, April 30
UK: 8:30pm to 10:00pm New York: 4:30pm to 6:00pm Los Angeles: 1:30pm to 3:00pm
FRIDAYS Dates: April 10, 17, 24, May 1 Melbourne/Sydney (AEST): 7:30am to 9:00pm
1. The Artist Journey A candid look at the realities of pursuing music as a career. The highs, the challenges, and the psychological shifts that shape an artist’s path. Participants will reflect on where they are now, where they want to go, and what may be holding them back.
2. Defining Success & Setting Goals Artists will learn how to define success on their own terms. Beyond industry metrics and develop clear, actionable goals. Through guided exercises, participants will reverse engineer their ambitions into practical next steps.
3. Creative Discipline & Content Creation This session focuses on building consistent creative habits, reducing friction in the creative process, and showing up authentically online. Artists will gain tools to create regularly, with or without inspiration, while developing a sustainable relationship with content and self-expression.
4. Community, Mental Health & Longevity
Closing the program, Seye explores the emotional side of the artist journey, maintaining mental health, building meaningful connections, and sustaining hope over the long term. Participants will leave with grounding principles to support both their creativity and wellbeing.
From the moment you join, this is designed to feel structured, supportive, and easy to stay engaged with.